Why Shein, even with Reliance’s heft, may not be able to dazzle the Indian market

The Indian fast-fashion market is not what it was when the Chinese brand exited, making its comeback a fraught exercise.

04 August, 20241 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Business
Story image

Reliance’s Vantara is noble but also very clever

Both from the perspective of a common man, who has nothing to do with it, and a Reliance Industries shareholder, who actually funds it, how should one view Anant Ambani’s animal welfare initiative?

Internet
Story image

Is Swiggy Instamart’s expansion to 100 cities a high-risk bet?

With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.

Business
Story image

FMCG giants are stepping up their quick-commerce game

Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.