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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Reliance Retail is India’s biggest fashion and lifestyle business. Now it wants to take on Flipkart-Myntra in online sales.
It was the early 1980s. Dhirubhai Ambani had just stepped into the limelight. His company, Reliance Industries Ltd, had begun enlisting celebrities for its “Only Vimal” advertisements on TV, which had only recently gone colour in India.
Vimal, the company’s textile brand spanning suit fabrics to saris, had shot to prominence out of nowhere, weathering competition from long established brands like Bombay Dyeing, Raymond and Grasim. Probably because Reliance spared no expense on its promotion, airing ads mostly on Doordarshan’s prime time slots.
But Dhirubhai’s overriding ambition at that point was to build a petrochemicals and refining business in the …
As the smart fan maker gears up for an IPO, prospective investors could do with some clarity on what the company’s next phase of growth will look like.
The retailer has shrunk operations to fix its loss-making vertical. But a reduced presence risks hurting volumes in a segment dominated by Blinkit and Instamart.
Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.
