First Choice Services: A Mahindra misadventure bites the dust
After a 12-year slog, during which the automotive parts and servicing business never once made a profit, Mahindra finally decides to take corrective action.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
Mahindra’s moonshot is also a hedge
In the midst of a dream run, the unveiling of its latest SUV platform is a dead giveaway—the automaker is not taking its success for granted.
The legal and not-so-legal takeover of the UAE by Chinese cars
Cheaper, high-tech cars from China have flooded the UAE auto market in the past few years—sometimes entering through the back door.
Why the street is watching Mahindra's tractor recovery closely
Strong SUV sales and upcoming EVs may be scoring all the headlines for the automaker, but investors need to watch its tractor business, which seems to be on the cusp of a breakout.