First Choice Services: A Mahindra misadventure bites the dust

After a 12-year slog, during which the automotive parts and servicing business never once made a profit, Mahindra finally decides to take corrective action.

03 December, 202012 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Business
Story image

Mahindra’s moonshot is also a hedge

In the midst of a dream run, the unveiling of its latest SUV platform is a dead giveaway—the automaker is not taking its success for granted.

Business
Story image

The legal and not-so-legal takeover of the UAE by Chinese cars

Cheaper, high-tech cars from China have flooded the UAE auto market in the past few years—sometimes entering through the back door.

Business
Story image

Why the street is watching Mahindra's tractor recovery closely

Strong SUV sales and upcoming EVs may be scoring all the headlines for the automaker, but investors need to watch its tractor business, which seems to be on the cusp of a breakout.