Jingoism vs Made in India mobiles

Why giving in to the hue and cry over "Chinese" smartphones would be a big mistake for India

Micromax was flying high in 2014 as the second-biggest player in the Indian mobiles market. As a marketing and public relations coup, it had signed up Hollywood A-lister Hugh Jackman as its brand ambassador promoting its popular Canvas series of smartphones. It had hired Vineet Taneja, head of Samsung Electronics’s mobile business in India, as its CEO. Micromax had a 13% share of the mobile phone market—including both smartphones and the older feature phones—the fourth quarter of 2014. Four Indian brands, Micromax, Karbonn, Lava and Intex, accounted for around a third of the overall mobiles market. South Korean …


Saif Iqbal

Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.