With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
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An online marketplace for professionals is the company’s yet another attempt at building something of value, besides food delivery and quick commerce. There’s no telling whether it will work.
The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.