Is Swiggy Instamart’s expansion to 100 cities a high-risk bet?

With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.

18 March, 20256 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

The often overlooked suffering of employees in startup debacles

Every time a major startup goes under, it is the employees who are left jobless and waiting for dues to be cleared (if at all). Perhaps it is time founders and investors got their act together.

Internet
Story image

Restaurants desperately seek a third alternative in food delivery

Long plagued by Zomato and Swiggy’s machinations, restaurateurs are now saddled with charges for unsolicited ads and promotional discounts. Can ONDC help them break the duopoly?

Internet
Story image

Five ways Zepto is deceiving you with dark patterns

The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.