/
•
•
Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
India’s largest carmaker will sharply cut production of its first EV—the e-Vitara—in the first half of FY26.
Maruti Suzuki may have become the first Indian carmaker to be impacted by supply shortages of rare-earth materials after China implemented export curbs.
India's largest carmaker has cut production targets of its maiden electric vehicle—the e-Vitara—by two-thirds in the first half of FY26, according to a Reuters report. It now plans to produce only 8,200 e-Vitaras between April and September, compared to its original goal of 26,500 units, the report said, citing a confidential company document. Curiously, on Monday, Maruti Suzuki chairman R.C. Bhargava had told the Press Trust of India that there was no impact of the rare-earth shortage …
A proposed Rs 12,000 crore incentive shifts the focus to components after the first scheme fell short. But raw material dependence, gaps in technology and China’s dominance remain.
The startup isn’t sure where its future lies—in electric motorcycles or the more recently announced electric scooter? Unsurprisingly, none of the products have amounted to anything so far.
The EV maker is turning to gig-worker rentals to absorb its scooter output. But questions on cost, competition and execution make its latest pivot uncertain.
