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Competition for Page Industries, Jockey’s India licensee, is intensifying even as the innerwear giant’s key bets are a long way from paying off.

The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.
Accusations are flying between a co-founder of innerwear brand Almo and its top investor over possible corporate governance lapses and a conflict of interest, even as the startup struggles to survive.