How the world's biggest two-wheeler market collapsed

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Editor's note: This is the first edition of Things Change, The Morning Context’s weekly newsletter. Things Change will land in your inbox every Thursday with sharp, original insight on subjects making the news, but which must be understood better. It will be written by the best writers and subject experts, both in-house and external. Let’s cut to the chase. Understanding the slowdown in the world’s largest two-wheeler market Sales of two-wheelers in India have been on the decline for the last seven months. September isn’t looking good either. Some dealers, who are sitting on old stock of 2017-18, may have to liquidate it at throwaway prices. A leading motorcycle dealer said the current level of discounting in two wheelers has probably never been witnessed in the last 20 years. From The Economic Times • https://m.economictimes.com/industry/auto/auto-news/fasten-your-seat-belts-big-auto-slowdown-sale-is-here/articleshow/71018759.cms The question that everyone seems to be asking is, are people not buying two-wheelers because they don’t have the money to spend or is there more to it? Experts, as they are wont to, have said that the industry is facing structural issues, but what exactly does …