Uday Shankar to enter Viacom18

Mukesh Ambani’s media venture is in advanced talks for a stake sale to the investment firm operated by the former Star India chief.

For a few weeks now, billionaire Mukesh Ambani’s media venture Viacom18 has been working on a deal to sell a part of the company. And the possible buyer is the investment firm operated by one of India’s most influential media executives Uday Shankar, two people aware of the development confirmed. The talks are at an advanced stage and the process of due diligence has been on for weeks, a third executive added.

More importantly, Shankar is coming on board to play a key role in the operations of the company and will not just be an investor. 

Viacom18 is one …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.





Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet