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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The popular powdered drink is on the spot over its sugar content, forcing the company into damage-control mode. Will its health and immunity-boosting claims hold up?
Editor's note: Last week, a bitter exchange erupted between Bournvita maker Mondelez India and Revant Himatsingka, a social media influencer. On 1 April, Himantsingka, who runs the Instagram handle “Food Pharmer”, posted a reel slamming sugar-dense ingredients in Bournvita, a popular powdered drink mix manufactured by Cadbury, which is owned by Mondelez. The video was circulated widely across various platforms and garnered more than 12 million views on Instagram. So what exactly did Himatsingka say in the video that runs a little over a minute? While displaying a Bournvita packet, he read out its label, claiming that half its content is sugar, the product is wrongly marketed as an immunity builder and a food colorant present in the mix is carcinogenic. Mondelez India, the country’s second largest flavoured powdered drink maker, was quick to deny the claims. In a statement, the company said the formula is “scientifically designed” by experts and all the “ingredients have regulatory approvals”. It also sent Himatsingka a legal notice on the grounds of trademark infringement and defamation. Last week, he pulled down the video and apologized to …
The popular powdered drink is on the spot over its sugar content, forcing the company into damage-control mode. Will its health and immunity-boosting claims hold up?
Editor's note: Last week, a bitter exchange erupted between Bournvita maker Mondelez India and Revant Himatsingka, a social media influencer. On 1 April, Himantsingka, who runs the Instagram handle “Food Pharmer”, posted a reel slamming sugar-dense ingredients in Bournvita, a popular powdered drink mix manufactured by Cadbury, which is owned by Mondelez. The video was circulated widely across various platforms and garnered more than 12 million views on Instagram. So what exactly did Himatsingka say in the video that runs a little over a minute? While displaying a Bournvita packet, he read out its label, claiming that half its content is sugar, the product is wrongly marketed as an immunity builder and a food colorant present in the mix is carcinogenic. Mondelez India, the country’s second largest flavoured powdered drink maker, was quick to deny the claims. In a statement, the company said the formula is “scientifically designed” by experts and all the “ingredients have regulatory approvals”. It also sent Himatsingka a legal notice on the grounds of trademark infringement and defamation. Last week, he pulled down the video and apologized to …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
