A sharp increase in input and procurement costs, an uptick in demand and a host of climatic factors have seen the price of a litre of Amul toned milk going up 47% between May 2014 and June 2024.
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Companies often charge heavily for A2 milk and its by-products, marketing them as more nutritious. But such claims hold little water.
NIC’s impressive online presence got Jungle Ventures to lead an $11 million investment; separately, banned Shein partners with Reliance to re-enter India.
The Gurugram-based company has managed to gain a considerable foothold in a fiercely competitive industry. We look at its playbook.