Will Reliance eventually get to own Raymond?

The current clash between promoter Gautam Singhania and his wife Nawaz Modi - may hypothetically at least - turn into an opportunity for the Ambanis.

In the 1980s, Reliance Industries shot to fame thanks to its incessant advertising on television. In those days, Reliance’s promoter chairman, the charismatic Dhirubhai Ambani, was India’s industrial poster boy, having taken on some of the biggest names in the textile world. Though Raymond was an established suiting brand then, it was no match for Reliance's Vimal when it came to brand recall.

Half a century later, Vimal is nowhere in the picture and Raymond continues to be one of the most sought-after textile and suiting brands in the country. Reliance gave up textiles in the 1990s as it was …

Author

T Surendar

Surendar helps lead the newsroom at The Morning Context as executive editor. Over the years, Surendar has worked in industries from pharmaceuticals to diamonds, as well as a stint as an equity analyst. In his long career as a business journalist, he has led teams at The Times of India, India Today and Fortune India. He was part of the founding team at Forbes India and interned at and published in The Times, London.

Executive Editor

surendar@mailtmc.com

Mumbai