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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
What do you do when doctors use social media to misinform patients and the public in order to monetize their interests in the unregulated supplements industry?
A friend-follower on Twitter sent me a direct message with a link to a liver supplement sold by a “legit doctor.” He wanted me to confirm if the product was genuine and whether it worked as intended. The product was the InStrength Liver Supplement, made and sold by Dr Ashwin Vijay, an orthopaedic doctor based in Chennai. Dr Vijay has close to 500,000 followers on Instagram, to whom he preaches motivational philosophy through broken, imperfect and misinterpreted medical science to ultimately take them on a ride that ends at his online supplements store or the recently opened offline one. …
The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
Magnesium supplements have been around for centuries but they have become increasingly popular in recent years.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
