firstcry
5 ARTICLES

What FirstCry’s latest results say about the Middle East
The Indian mother and baby products retailer may not have fared as well as it hoped. But the Middle East business landscape is promising enough to stay put.
10 Feb 2025
Five big developments that we tracked closely this year
From the Byju’s flameout to the fresh Adani tempest, The Morning Context helped cut through the clutter around the big developments in Indian business.
28 Dec 2024
Beyond the IPO hype, a reality check for FirstCry’s investors
The company has made its market debut amid worsening business metrics. Separately, Amazon sees a top-level exit at a time when its e-commerce business has been sluggish.
09 Aug 2024
A guide on how to lose money in the FirstCry IPO
For the company’s existing investors, a public listing is crucial. While the revised DRHP improves disclosures, there’s nothing to show that business headwinds are easing or will in the future.
05 May 2024
FirstCry’s addressable market, ownership should concern investors
The institution-driven startup is clearly looking to get its early backers a profitable exit in the IPO. Meanwhile, incoming investors can expect serious operational and financial headwinds.
11 Jan 2024