Amazon India’s anchor is crumbling as Cloudtail’s end nears
Behind the scenes of the death of Amazon’s joint venture with Narayana Murthy, which accounts for Rs 20,000 crore of e-commerce business.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Can quick fashion delivery startups keep up with Myntra and Ajio?
The likes of KNOT, Zulu Club and Slikk are trying out several ways to make the latest trend in quick commerce work. But standing up to the big boys of online retail will be an arduous challenge.
Google, Perplexity, Meta, Amazon… how the West won India
Thanks to millions of Indians with cheap data connections and little to do, Big Tech continues to make giant strides in the country. The narrative of an atmanirbhar Bharat in technology is now dead in the water.
How ShopClues faded without a fight
The fall of this e-commerce giant within a decade of its launch was marked by blind optimism, a total disregard for customers and a massive failure to read the tea leaves.