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Detailed stories on technology startups, business and economic current affairs.
Behind the scenes of the death of Amazon’s joint venture with Narayana Murthy, which accounts for Rs 20,000 crore of e-commerce business.

Editor's note: Last week, on 9 August, Amazon announced that Prione Business Services, its seven-year-old joint venture with Narayana Murthy-owned Catamaran Ventures would be coming to an end. Their agreement was coming up for renewal on 19 May 2022, and the parties had decided not to renew. From Amazon: “The two partners today announced they have mutually decided to not continue their joint venture beyond the end of its current term. The JV has enabled over 300,000 sellers and entrepreneurs to go online and enabled 4 million merchants with digital payment capabilities, providing these SMBs and merchants access to millions of customers across the country.” At The Morning Context, we believe that what has come to pass is perhaps the biggest disruption in India’s e-commerce landscape since Walmart acquired Flipkart. Prione Business Services owns Cloudtail India Pvt. Ltd. Cloudtail is one of the largest sellers on Amazon India and accounts for more than 15% of e-commerce marketplace’s total transactions, according to company executives we spoke with. Cloudtail clocked Rs 20,000 crore in sales in the fiscal year ended 31 March 2021. That …
Behind the scenes of the death of Amazon’s joint venture with Narayana Murthy, which accounts for Rs 20,000 crore of e-commerce business.

Editor's note: Last week, on 9 August, Amazon announced that Prione Business Services, its seven-year-old joint venture with Narayana Murthy-owned Catamaran Ventures would be coming to an end. Their agreement was coming up for renewal on 19 May 2022, and the parties had decided not to renew. From Amazon: “The two partners today announced they have mutually decided to not continue their joint venture beyond the end of its current term. The JV has enabled over 300,000 sellers and entrepreneurs to go online and enabled 4 million merchants with digital payment capabilities, providing these SMBs and merchants access to millions of customers across the country.” At The Morning Context, we believe that what has come to pass is perhaps the biggest disruption in India’s e-commerce landscape since Walmart acquired Flipkart. Prione Business Services owns Cloudtail India Pvt. Ltd. Cloudtail is one of the largest sellers on Amazon India and accounts for more than 15% of e-commerce marketplace’s total transactions, according to company executives we spoke with. Cloudtail clocked Rs 20,000 crore in sales in the fiscal year ended 31 March 2021. That …
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.
The Indian mother and baby products retailer has been slow to grow in the two largest markets of the Gulf. What gives?
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
Its acquisition of Kirana Club signals an attempt to find a new growth engine, but grocery retail has been a challenge for even well-funded players.
The Indian mother and baby products retailer has been slow to grow in the two largest markets of the Gulf. What gives?