The online cattle trading startup has spent time and VC money solving what its founders believe is a unique problem. Its pursuit increasingly seems like a case of misdirected perseverance.
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The four-year-old company’s rapid rise is matched only by its stunning fall, marred by allegations of fraud and mismanagement.
Companies often charge heavily for A2 milk and its by-products, marketing them as more nutritious. But such claims hold little water.
Looked at over the last decade, it will be fair to say that GMV-chasing venture firms ended up doing more harm than good to Indian agriculture.