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Detailed stories on technology startups, business and economic current affairs.
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.

In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.

Pricing constraints and uncertain daily-use demand cast doubt on instant help’s ability to replicate quick commerce.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
Pricing constraints and uncertain daily-use demand cast doubt on instant help’s ability to replicate quick commerce.
The quick-commerce startup weighs a valuation cut or finding alternative funding to stay afloat as investor appetite for loss-making businesses weakens.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.