BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
19 January, 2026•11 min
0
19 January, 2026•11 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
D2C brands’ need-for-speed dilemma
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?
You may also like
Internet
What Pronto’s $25-million fundraise isn’t telling us
The 10-minute house help startup has generated plenty of buzz. But its funding, valuation and founder dilution details suggest a complicated future.
Internet
Why Swiggy, Zomato, Zepto can’t deliver food in 10 minutes
With Swiggy joining the list of companies shutting down their ultra-fast food delivery services, we look at what’s plaguing the 10-minute food delivery sector. And whether there’s any hope at all for those trying.
Internet
Inside the math of instant help startups
Millions of VC dollars are being splurged to service the last-minute needs of Indians—little revenue, increasing cash burn and far too many variables. At what point does it all come together?