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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
Unless you have been living under a rock, chances are you must have come across a fragrance brand called BellaVita. Five years ago, few knew about its existence. Fast-forward to 2026. Gen Z is smelling of it and talking about its range of offerings. Available on almost every e-commerce and quick-commerce platform, it is consistently among the most sold-out products in its category.
Priced at roughly Rs 500 for a 100 ml bottle of eau de parfum—translated as perfume water, it contains 15-20% fragrance oils and lasts for roughly six hours or more—connoisseurs say BellaVita’s fragrances are knock-offs of expensive …
The instant house help business has become the centre of focus and investment at the home services company. But another fight may be brewing in its core business.
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
Parent AceVector is headed for a public market debut next week. As much as 97% of its revenue comes from two businesses. One is already a listed entity, the other a missed opportunity.
