Can Drivezy get on the profit highway?
After multiple pivots, the vehicle-sharing marketplace is looking at an asset-light, franchise model to drive growth. Will the gambit pay off?
Nikhil Varma
Nikhil Varma
Bengaluru
13 January 2021
2
UNLOCK NOW!

IT executive Guruprasad R does not mince words when he says he’s been duped. 

In early 2019, enticed by an offer on vehicle-sharing marketplace Drivezy, he bought five two-wheelers and put them up on the platform. 

On paper, it seemed like he was getting a great deal. The tripartite agreement between him, Drivezy and a finance partner promised a minimum guaranteed payment each month that covered his vehicle EMIs. While the vehicles were registered under Drivezy’s name, once the loan tenure of 36 months got over, he had the option of extending the partnership, selling the vehicles or taking them over for personal use. In essence, this meant that even if the bikes were idle, he’d make money.  Besides, he stood to make an additional sum, based on usage of the vehicles.

(Side note: From early 2016, the company began moving away from this complex ownership model to a simpler one—now anyone can list their vehicles on the

What our readers say
Why subscribers love The Morning Context
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
Become a TMC member
Sign up now and get free access to our starter collection.
SIGN UP