The recent controversy over Zepto’s differential pricing and lack of transparency trains the spotlight on the deceptions and trickery that digital companies resort to in the name of innovative business practices.
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Turns out the recent hack at the grocery delivery startup is just the latest in a string of bizarre events that do little to dim its appeal for investors.
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.