Decoding PayU’s $300 mn+ lending play
With its acquisition of digital loan startup PaySense, the payments firm is getting serious about selling loans

Why read this story?
Editor's note: PayU is on a roll. The digital payments company, owned by South African media and tech conglomerate Naspers, has spent in the vicinity of $500 million on fintech acquisitions and investments globally in just the past two years. To cap it all off, two weeks ago, PayU announced it was buying PaySense, a tiny Mumbai-based startup which runs an app offering quick personal loans in one of India’s biggest ever fintech deals. PaySense—which recorded revenue of about Rs 18 crore ($2.5 million) in the year ended 31 March 2019—was valued at $185 million. PayU, which already held about 19% in the company, raised its stake to around 80%, Entrackr reported; PayU didn’t specify exactly how much it paid, but it would be north of $100 million at least. The only bigger transactions have been e-commerce firm Snapdeal’s acquisition of digital wallet FreeCharge for over $400 million in 2015 (though it was mostly paid in stock) and PayU’s own acquisition in 2016 of rival payment gateway Citrus Pay for $130 million in cash. FreeCharge turned out to be a dud, with …
More in Internet
You may also like
Young consumer startups are forcing a reinvention of India’s FMCG giants
The country’s changing market dynamics are pushing consumer goods giants to acquire young startups. We look at why—and whether—it works for both sides.
FabHotels pivoted to corporate travel for survival. Can it grow?
The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.
Duroflex wakes up as Wakefit closes in on an IPO
The six-decade old mattress maker files its draft IPO papers just as Wakefit wins approval for a public market debut—setting up a bruising battle for the No. 2 spot.







