Has Netflix really fumbled India?

Netflix’s India strategy has been criticized in recent times as ineffective at best. Monika Shergill and Srishti Behl Arya say they aren’t driving blind.

7 May, 202121 min
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Has Netflix really fumbled India?

Why read this story?

Editor's note: I wasn’t expecting Netflix to come back with a yes. Not this quickly, at least. For a company known to hold its cards close to its chest, there had to be some back-and-forth on the idea of a candid interview. There wasn’t. And as it turned out, Netflix and its executives had a lot to say, to make their case against a bagful of conflicting opinions on their performance and their India content strategy.  If you are a viewer, you might feel almost as if Netflix broke a great promise of bringing to you the kind of elevated and widely acclaimed shows that it is known for. A Stranger Things from India, or a version of House of Cards. Perhaps a Narcos. Barring a couple of shows that broke some ground, that hasn’t happened.  If you are a social media user, chances are high that you have ridiculed Netflix originals like Indian Matchmaking, a docuseries based on an elite matchmaker and her clients.  If you are a writer with column space in a popular publication, you may have expressed your …

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