Has Netflix really fumbled India?
Netflix’s India strategy has been criticized in recent times as ineffective at best. Monika Shergill and Srishti Behl Arya say they aren’t driving blind.

Why read this story?
Editor's note: I wasn’t expecting Netflix to come back with a yes. Not this quickly, at least. For a company known to hold its cards close to its chest, there had to be some back-and-forth on the idea of a candid interview. There wasn’t. And as it turned out, Netflix and its executives had a lot to say, to make their case against a bagful of conflicting opinions on their performance and their India content strategy. If you are a viewer, you might feel almost as if Netflix broke a great promise of bringing to you the kind of elevated and widely acclaimed shows that it is known for. A Stranger Things from India, or a version of House of Cards. Perhaps a Narcos. Barring a couple of shows that broke some ground, that hasn’t happened. If you are a social media user, chances are high that you have ridiculed Netflix originals like Indian Matchmaking, a docuseries based on an elite matchmaker and her clients. If you are a writer with column space in a popular publication, you may have expressed your …
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