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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
A mix of fear and urgency has made it easy for online health companies to convince people to undergo surgeries.
Editor's note: Last year, after experiencing acute pain in his lower back and frequent constipation for two months, M, a 35-year-old corporate executive, decided to enquire about treatment on Gurugram-based online healthcare platform Pristyn Care. The process was straightforward. He clicked on “Piles” and a list of proctologists in his city appeared. M chose the doctor with the highest rating and requested a callback. Half an hour later, he received a call, from a sales representative and not a doctor, as he was expecting. Apart from providing his age and other basic information, M mentioned that he’d had nothing more than a basic diagnosis of haemorrhoids. At this, the Pristyn Care representative suddenly seemed excited. “He sounded happier than a child who was offered candy,” recalls M. Five minutes into the conversation, the sales representative threw a curveball: “Sir, at least 40% of people with haemorrhoids develop cancer in a few years and this percentage is only increasing. With your flourishing corporate career, I’m sure you don’t want to risk it!” Even as M was trying to make sense of what this …
A mix of fear and urgency has made it easy for online health companies to convince people to undergo surgeries.
Editor's note: Last year, after experiencing acute pain in his lower back and frequent constipation for two months, M, a 35-year-old corporate executive, decided to enquire about treatment on Gurugram-based online healthcare platform Pristyn Care. The process was straightforward. He clicked on “Piles” and a list of proctologists in his city appeared. M chose the doctor with the highest rating and requested a callback. Half an hour later, he received a call, from a sales representative and not a doctor, as he was expecting. Apart from providing his age and other basic information, M mentioned that he’d had nothing more than a basic diagnosis of haemorrhoids. At this, the Pristyn Care representative suddenly seemed excited. “He sounded happier than a child who was offered candy,” recalls M. Five minutes into the conversation, the sales representative threw a curveball: “Sir, at least 40% of people with haemorrhoids develop cancer in a few years and this percentage is only increasing. With your flourishing corporate career, I’m sure you don’t want to risk it!” Even as M was trying to make sense of what this …
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
In light of the recent exits of top executives at Swiggy’s quick commerce business, we look at the reasons behind the departures and whether it’s impacting the business.
Bistro may look like a response to Swiggy and Rapido’s 'budget' food delivery apps, but the similarities end at affordability—the playbooks are fundamentally different.
The food-tech pioneer is on the brink of losing its decade-long fight for survival, laying bare the pitfalls of the cloud kitchen business.
In light of the recent exits of top executives at Swiggy’s quick commerce business, we look at the reasons behind the departures and whether it’s impacting the business.
