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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
A mix of fear and urgency has made it easy for online health companies to convince people to undergo surgeries.
Editor's note: Last year, after experiencing acute pain in his lower back and frequent constipation for two months, M, a 35-year-old corporate executive, decided to enquire about treatment on Gurugram-based online healthcare platform Pristyn Care. The process was straightforward. He clicked on “Piles” and a list of proctologists in his city appeared. M chose the doctor with the highest rating and requested a callback. Half an hour later, he received a call, from a sales representative and not a doctor, as he was expecting. Apart from providing his age and other basic information, M mentioned that he’d had nothing more than a basic diagnosis of haemorrhoids. At this, the Pristyn Care representative suddenly seemed excited. “He sounded happier than a child who was offered candy,” recalls M. Five minutes into the conversation, the sales representative threw a curveball: “Sir, at least 40% of people with haemorrhoids develop cancer in a few years and this percentage is only increasing. With your flourishing corporate career, I’m sure you don’t want to risk it!” Even as M was trying to make sense of what this …
A mix of fear and urgency has made it easy for online health companies to convince people to undergo surgeries.
Editor's note: Last year, after experiencing acute pain in his lower back and frequent constipation for two months, M, a 35-year-old corporate executive, decided to enquire about treatment on Gurugram-based online healthcare platform Pristyn Care. The process was straightforward. He clicked on “Piles” and a list of proctologists in his city appeared. M chose the doctor with the highest rating and requested a callback. Half an hour later, he received a call, from a sales representative and not a doctor, as he was expecting. Apart from providing his age and other basic information, M mentioned that he’d had nothing more than a basic diagnosis of haemorrhoids. At this, the Pristyn Care representative suddenly seemed excited. “He sounded happier than a child who was offered candy,” recalls M. Five minutes into the conversation, the sales representative threw a curveball: “Sir, at least 40% of people with haemorrhoids develop cancer in a few years and this percentage is only increasing. With your flourishing corporate career, I’m sure you don’t want to risk it!” Even as M was trying to make sense of what this …
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
In less than two years, the instant delivery startup that puts quality above all else has attracted marquee VC investors, earning a valuation of $255 million. How far the niche bet will take it is anybody’s guess.
The Walmart-owned e-commerce company has entered microdramas and food delivery. Is it thinking long-term or just chasing a trend?
Vish Narain of Pulsar Capital on spotting real synergies between India and the Gulf, and why many entrepreneurs read the market wrong.
In less than two years, the instant delivery startup that puts quality above all else has attracted marquee VC investors, earning a valuation of $255 million. How far the niche bet will take it is anybody’s guess.
