A mix of fear and urgency has made it easy for online health companies to convince people to undergo surgeries.
Last year, after experiencing acute pain in his lower back and frequent constipation for two months, M, a 35-year-old corporate executive, decided to enquire about treatment on Gurugram-based online healthcare platform Pristyn Care.
The process was straightforward. He clicked on “Piles” and a list of proctologists in his city appeared. M chose the doctor with the highest rating and requested a callback. Half an hour later, he received a call, from a sales representative and not a doctor, as he was expecting. Apart from providing his age and other basic information, M mentioned that he’d had nothing more than a …
Sowmya is a former writer at The Morning Context, who covered consumer internet startups—from cloud kitchens and online pharmacies to e-commerce and direct-to-consumer brands. She joined us from The Hindu, where she covered technology, including policy and corporations.
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