How Zepto is taking the fight to Blinkit and Swiggy Instamart

The youngest of all quick-commerce startups is going all out to lure customers with its standout yet cash-guzzling offerings. But is the strategy sustainable?

22 May, 202410 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

FRND wants to connect lonely Indians across small towns. Will it work?

The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.

Internet
Story image

Google Ads wants a big bite of India’s growing quick-commerce pie

The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.

Tech
Story image

Why Dhruv Rathee’s unremarkable AI platform may still succeed

Launched at the same time as ChatGPT Go, the YouTuber’s AI aggregation platform doesn’t bring anything new to the table. But it could leverage his online influence and India’s growing AI market.