How Zepto is taking the fight to Blinkit and Swiggy Instamart

The youngest of all quick-commerce startups is going all out to lure customers with its standout yet cash-guzzling offerings. But is the strategy sustainable?

22 May, 202410 min
0
How Zepto is taking the fight to Blinkit and Swiggy Instamart

You may also like

Internet
Story image

An appreciation of the late-mover advantage

From electric vehicles to quick commerce, finance to retail, India continues to be a market where late movers can always catch up.

Internet
Story image

Swiggy’s crisis of confidence

In the three-way quick-commerce race between Blinkit, Instamart and Zepto, it would appear that Swiggy has the least confidence in its ability to continue. What’s worse is that it is replacing strategy with capital.

Business
Story image

Can Meesho’s value-commerce playbook pass the IPO test?

The ecommerce platform will be hard-pressed to justify its estimated $7-8 billion valuation—up nearly 2x from just 10 months ago—at a time of ho-hum growth and flagging profitability.