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Inside Ferns N Petals’s transformation to succeed in the Middle East
The three-decade-old gifting company has quietly built a substantial and profitable business in the Middle East. Its trajectory holds many lessons for consumer startups aspiring to set up shop in the region.
3 September, 2025•11 min
0
3 September, 2025•11 min
0
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Longreads
Timely, detailed and well-written stories from the region
