Acquired in desperation, the restaurant discovery and table reservation platform has largely been a forgotten enterprise inside Swiggy. That may be about to change.
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CEO Sriharsha Majety and the market seem to think scaling is Instamart's salvation. Scale, however, may not be the panacea everyone thinks it is.
Apart from pulling off successful public offers at a somewhat similar valuation, the two startups have little in common.
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