Mea culpa, Amazon
Amazon has made a perplexing late entry into food delivery in India. But despite its infinite resources and famed execution chops, this is far from a slam dunk.
Ashish K. Mishra
26 May 2020

First, a mea culpa. Earlier this year, when Zomato acquired Uber Eats, the Indian food delivery operations of Uber, we were quick to announce the arrival of a duopoly in the food delivery business. With the market split between Swiggy and Zomato, we said the food wars were over and an uncomfortable but surely truce was on its way. One which could end years of burning cash in favour of a more sober outcome of making money, something investors in both companies desperately need.

Now at the time, while rumours were circulating of Amazon’s food delivery ambitions and pilots in Bengaluru, we were quick to dismiss them as mere wishful thinking. This is what I wrote:

I think the talk about Amazon is overrated… Amazon does offer its Prime Now service in a few Indian cities (and many across the US and some other countries), which gives Prime users access

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