The tech giant is looking to strengthen its e-commerce push in India by introducing several business-focused features on WhatsApp + India’s telecom majors are fighting to bring online service under a regulatory framework, and they are losing.
At a splashy event in Mumbai this week, Meta CEO Mark Zuckerberg announced some big, upcoming features around business messaging on WhatsApp. One is what the tech giant calls Flows, a feature that will enable businesses to offer (and users to access) different services from within the WhatsApp chat.
“So, for example, a bank can build a way for customers to book an appointment to open a new account, a food delivery service can build a way to place any order from any of their partner restaurants or an airline can build a way to check in for a flight …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses across India and the Middle East—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Dubai
Ayush reported on the travails of the media and social media platforms in India at The Morning Context. He was previously at Newslaundry, where he reported on sectarian violence and politics from Northeast India, Kashmir and North India.
Writer
ayush@mailtmc.com
Delhi