MyGate-NoBroker-ApnaComplex fight turns ugly

Email warnings against rivals, cash handouts and offers of free painting services. The apartment security sector is becoming a circus.

MyGate issued a warning this month. In a notice sent to some of its users on 6 November, the apartment security app advised caution against some bad actors that are out to get its residents. With the subject “issued in public interest of MyGate residents”, the email suggests that there are companies attempting to lure apartment societies into disclosing confidential information about residents.

The email does not get into the specifics of naming names but says that MyGate’s rivals are offering freebies and cash benefits to the people to change their service provider. But in the process, societies are inadvertently …

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Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai

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Samiksha Goel

Samiksha covered all things startups at The Morning Context. She joined us from The New Indian Express, where she wrote stories on the retail and food sectors. Prior to that, she had covered startups and written various business features in the Deccan Herald.

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samiksha@mailtmc.com

Bengaluru