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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Editor's note: According to the market research firm Canalys, in 2019, Amazon led the public cloud market with a 32.3% market share followed by Microsoft with a 16.9% share. As the distant third runner, with about 6% market share, Google Cloud last year placed a big bet—on a service Anthos. It was a calculated risk to demonstrate the company’s commitment to the cloud (The Information reported that the top brass at Google parent Alphabet Inc. debated exiting the business entirely in 2018) and chart a strategy to attract customers from the competition. Anthos is a fully managed infrastructure service that runs across mainstream public cloud environments. Essentially, it lets you write your applications once, deploy anywhere—in Google Cloud Platform, in your data centre or on other cloud platforms like Amazon Web Services or Microsoft Azure. This is what is usually called a multi-cloud service. The early days of cloud computing were dominated by Amazon, and then Microsoft, Google, Alibaba and the rest joined in; the initial concept was that a company would use a single public cloud provider, shifting their applications and …
Editor's note: According to the market research firm Canalys, in 2019, Amazon led the public cloud market with a 32.3% market share followed by Microsoft with a 16.9% share. As the distant third runner, with about 6% market share, Google Cloud last year placed a big bet—on a service Anthos. It was a calculated risk to demonstrate the company’s commitment to the cloud (The Information reported that the top brass at Google parent Alphabet Inc. debated exiting the business entirely in 2018) and chart a strategy to attract customers from the competition. Anthos is a fully managed infrastructure service that runs across mainstream public cloud environments. Essentially, it lets you write your applications once, deploy anywhere—in Google Cloud Platform, in your data centre or on other cloud platforms like Amazon Web Services or Microsoft Azure. This is what is usually called a multi-cloud service. The early days of cloud computing were dominated by Amazon, and then Microsoft, Google, Alibaba and the rest joined in; the initial concept was that a company would use a single public cloud provider, shifting their applications and …
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Delhi High Court takes aim at the search giant’s AdWords model, ruling that keyword bidding on trademarks constitutes infringement.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
