Spices to ceiling fans: The non-tech pursuit of A91 Partners

The three-year-old venture capital firm has a very different idea of what constitutes “tech” and what makes for a good investment. We take a look at where it is headed.

The two men seem amused, one even laughs out loud. And this writer, for what isn’t more than a couple of seconds but definitely seems longer, wonders if the question is really that absurd. In the age of everything tech, how does a venture capital fund invest in a company that makes fans? 

But chuckles follow. 

And then finally, the two men practically talking over each other, echo the same answer: “It was the easiest decision.” VT Bharadwaj, sitting across the room with his classic chirpy temperament, says it first. His colleague Gautam Mago doesn’t even have to look up …


Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet