Spices to ceiling fans: The non-tech pursuit of A91 Partners
The three-year-old venture capital firm has a very different idea of what constitutes “tech” and what makes for a good investment. We take a look at where it is headed.

Why read this story?
Editor's note: The two men seem amused, one even laughs out loud. And this writer, for what isn’t more than a couple of seconds but definitely seems longer, wonders if the question is really that absurd. In the age of everything tech, how does a venture capital fund invest in a company that makes fans? But chuckles follow. And then finally, the two men practically talking over each other, echo the same answer: “It was the easiest decision.” VT Bharadwaj, sitting across the room with his classic chirpy temperament, says it first. His colleague Gautam Mago doesn’t even have to look up from his phone to concur. The two men, general partners at venture capital firm A91 Partners and long-time friends, are as much in sync today as they say they were when they started the firm a little over three years ago. *** In one of the many meeting rooms on the tenth floor of a high-rise building in South Mumbai, there are three cups of coffee and chatter. It is the last working week of 2021, a Thursday, and Bharadwaj …
More in Internet
You may also like
Indian consumer startups end 2025 on a high. Next year may not be so easy.
Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.
FabHotels pivoted to corporate travel for survival. Can it grow?
The challenges of running a budget hotel chain in India forced the decade-old company to quietly shift its focus to a travel management platform for corporate travellers. Now it must face challenges of another kind.
Prosus bets long (perhaps too long) on ixigo investment
The technology investor’s move to pour Rs 2,000 crore into the online travel aggregator comes as a surprise. Can ixigo live up to the promise of becoming India’s next big travel platform?








