We are almost there ...
Quick-commerce burn is Swiggy’s Achilles heel. It is unlikely the company can burn its way through to market leadership or defend its share. Unless Blinkit or Zepto make a mistake.
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With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
Quick-commerce apps are likely to run into regulations and poor order volumes as they try to grow this business.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.