After a long period of dismissal, the grocery delivery company is now wholeheartedly embracing quick commerce. But first, it has some fundamental issues to address.
Two years is a long time in India’s fast-moving, cash-guzzling quick-commerce business. Even for a company as storied as the Tata Group-owned BigBasket. For more than a decade, the online grocery company was the undisputed leader of the sector. It had everything going for it. A clear path to profitability, 37% market share and a leadership team with years of experience of India’s internet revolution and the businesses it has spawned.
Cut to today. BigBasket is now at No. 4; rival Grofers (now Blinkit) leads the sector. In the year ended March 2021, BigBasket’s revenue was 3x Blinkit’s.
It is …
Sudarshan covered all things startups at The Morning Context. Previously, he worked at Swiggy Instamart as a part of its growth strategy team.
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sudarshan@mailtmc.com
Chennai