Why Disney is rethinking Star India

A confused strategy, financial decline and a fast-changing sector seem to have triggered the media behemoth to revisit its business here.

A piece of Disney news last week was nothing short of a bombshell for the Indian television industry. The Wall Street Journal reported that the global media and entertainment behemoth is exploring strategic options—perhaps a sale or a joint venture—for its India business. The report was referring to Star India, a company that Disney had obtained four years ago as a part of its $71.3 billion acquisition of 21st Century Fox.

“This is as big as it gets,” says a top television executive.

For years, Star India has been the top television broadcaster in India. It runs a clutch of …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai