In the face of intensifying competition and shrinking profits, the FIITJEE founder’s aggressive tactics have only deepened the cracks in the three-decade-old test-prep chain.
FIITJEE, one of India’s oldest and largest coaching chains catering to the joint entrance examination for admission to engineering courses, has been at the centre of controversy for the past few weeks.
To start with, it faced criticism for withholding employee salaries for two months. Before the issue even subsided, a front-page ad in a major national daily sparked outrage.
The ad claimed that all toppers of Delhi-NCR in JEE Main 2024—with perfect scores—were FIITJEE’s long-term classroom programme students and then called out a female student for missing the perfect score by a mere one-hundredth of a point because she …
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