The Morning Context adds Whiteboard Capital, others as investors

Why read this story?

Editor's note: The Morning Context has raised funding from Whiteboard Capital, Kunal Shah, Natasha Mehta, Aprameya Radhakrishna and other individuals as part of our pre-Series A investment round. The round was led by Whiteboard Capital. Since our launch in September 2019, we have reached more than 40,000 readers, which includes paying subscribers, institutional subscriptions across companies and colleges, and registered users, a number that continues to climb. Over the past year or so, we have announced grant support from the Rainmatter Foundation, funding from the Google News Initiative and the close of our seed investment round. The Morning Context adds hundreds of paying subscribers every week and is now being read across continents. Twenty percent of our total paying audience now reads us from outside India, led by the US and Southeast Asia. In the 20 months since launch, we have won widespread acclaim for our investigative features and incisive analysis across our three distinctive editorial categories: Internet, Business and Chaos. We have grown from starting out with two stories a week to a Monday-Saturday publication where we publish an original, deeply …