I read The Morning Context as it publishes insightful reportage and analysis that is focused on technology, business and trending issues in India.
Prashant Kumar
MD and CEO Yes Bank
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Why subscribe to The Morning Context?
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When you choose The Morning Context as your daily source of information, you unlock a host of benefits that go beyond typical news consumption. Here's what you can expect:
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In-Depth Analysis: Dive deep into critical issues with our comprehensive analysis, providing context and understanding beyond the surface.
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Who reads The Morning Context?
The Morning Context is trusted and read by a diverse and engaged audience. Our readers come from various backgrounds and professions, including:
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Curious Minds: Anyone with a passion for learning and staying informed about the world turns to us for our unique storytelling and thought-provoking content.
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What is The Morning Context?
Business news in India faces three key challenges:
1. Newspapers continue to churn out voluminous, thin, shallow and poorly written articles.
2. Social media has amplified echo chambers and fake news creating harmful misinformation campaigns.
3. Advertising funded business models have created an environment of bias and favoritism in media coverage which has lowered the quality of journalism.
Launched in September 2019, The Morning Context is the answer to the above trends. With original, deeply reported, fewer stories and dependent on subscriptions or reader revenue, TMC has only the interest of its reader or subscriber in mind. With a Less is more philosophy, TMC has already developed a loyal base of readers across the world.
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