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A three-part series that documents the rise and fall of Quikr so you don’t make the same mistakes this startup did.

SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
The 15-year-old company has bought one brand after another in the hope of growing fast. That plan has fallen flat on its face, but there’s no stopping Wingreens.
April data suggests the slide may be moderating, even as the UAE accelerates moves to derisk its future.