mamaearth
14 ARTICLES
Mamaearth parent reports a 34% drop in annual profit to Rs 73 crore
The personal care company that operates brands like Mamaearth and The Derma Co. reported a near 9% increase in annual revenue in FY25
22 May 2025
Numbers improve at Mamaearth, but commentary doesn’t
The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
12 Feb 2025
News explainers that stood out in 2024
Bluesky vs X, the UAE deluge, Adar Poonawalla’s investment in Karan Johar’s Dharma Productions and more.
30 Dec 2024
What ails Mamaearth?
The beauty and personal care company put up a remarkably poor show in its latest quarterly earnings. A macro consumption slowdown has led to some belated soul-searching.
17 Nov 2024
The almanac of Kanwaljit Singh—Part II
The Fireside Ventures founder talks about the past, present and possible future of India’s consumer startup story.
12 Jun 2024
The almanac of Kanwaljit Singh—Part I
The founder of Fireside Ventures talks about building and returning a fund that is now at the forefront of the Indian consumer startup story.
06 Jun 2024
An influencer has called out Mamaearth. Maybe it’s time
Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.
06 Jun 2024
Indian consumer story is on a roll
2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.
28 Dec 2023
How to read Mamaearth
The personal care startup’s draft IPO papers have attracted much commentary and expectations of an overpriced issue. We cut through the noise.
06 Jan 2023
What Mamaearth got right
The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?
07 Dec 2022