marketing
6 ARTICLES
Uncovering a Rs 1,500 crore multilevel marketing scam that just won’t die
Three years ago, IndusViva Health Sciences got into massive trouble with the law enforcement authorities for allegedly duping customers. The comeback of the direct selling company is both intriguing and worrying.
11 Jul 2024
Is Gen Z reshaping the online shopping experience?
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
07 Jul 2024
Freeskout and the larger problems around influencer marketing
After a promising start, the four-year-old company has run out of money, laying bare the limitations of the influencer marketing industry.
09 Oct 2023
What Mamaearth got right
The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?
07 Dec 2022
Meet India’s first virtual influencer
Two Indian teams are building out hyper realistic models who look, emote and feel almost like real people.
06 May 2022
A litmus test for marketing
Budget cuts, furloughs, layoffs and business hits are just the start. Marketing will be put to bigger tests in a post-lockdown world
06 May 2020