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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Two Indian teams are building out hyper realistic models who look, emote and feel almost like real people.
Editor's note: At first glance, Kyra is almost a stereotypical social media influencer. Perfect skin, a pose of nonchalant confidence, hair just so and clothes effortlessly stylish. Her Instagram page is filled with the usual photos, from a sun-drenched shot against a Jaipur palace to yoga on a rooftop. Kyra doesn’t exist—at least not in the way we think of it. But it seems unbelievable that she couldn’t, a curiosity that keeps her 54,000 followers coming back for more on a daily basis. She’s what is known in the business as a “hyper realistic” virtual influencer. A computer-generated model meant to be as close to real life as possible, paired with a social media team that works to present a real personality through their posts and interactions online. Basically, the idea is to generate a character that people can instantly fall in love with. They need to live and breathe just like we do, but still exist in a world of their own. Globally, the social media influencer market is massive and is expected to touch nearly $24.1 billion in 2025, according …
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
Reacting to the recently released draft rules, experts say they will likely fail in their objective unless a lot more work goes into creating public awareness and finding feasible solutions.
