Sacred Games and Netflix’s millions23 September 2019.The date is 24 July 2019. About 20 days before Netflix’s most popular Indian series, the crime thriller Sacred Games, returns with a second season. But the American video streaming company is busy making a different announcement. A first in its history. Netflix can’t stop stressing the fact that subscribers in India watch more content on their mobiles than subscribers anywhere else in the world—the primary reason that drove Netflix […]
Ashish K. Mishra
Gaana is all hype10 February 2020.Gaana has received good press, again. If you aren’t familiar with the company, Gaana is the oldest music streaming enterprise in the country. Incubated by Times Internet, which is owned by Bennett Coleman & Co. Ltd, one of the largest media companies in India, with a presence in print, television, radio and digital. BCCL is best known as the publisher of The Times of India, the largest selling English language newspaper in the country.
Last week, in a piece in The Wall Street Journal, Gaana claimed it has 152 million monthly active users, or MAUs. The metric refers to the total number of unique visitors who have visited a website or an app in the last month. It is popularly put out by content and social media companies to highlight the number of users who are actively using the service. Most social media companies, in particular, talk about MAUs first and revenue later. Gaana has increasingly been chatty about its MAUs. After all, 152 million active users is not a small number. Roughly the population of Western Europe or about 50% of the people living in the US.
Gaana’s latest MAU claim has sent shockwaves through the music streaming business.
A careful reading of the article will disappoint. It stopped short of any deep insight into the company, beyond the usual trope of a billion Indians coming online for the first time, and that they love listening to music. It’s worth exploring whether the company really has something going for it.