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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The screenless fitness band has turned into a Gulf-wide phenomenon—powered by regional capital, health culture and a tech-savvy consumer base.
قصص آنية ومفصلة ومكتوبة بعناية من المنطقة
Timely, detailed and well-written stories from the region
The UAE takes its fitness seriously. In today’s wellness economy—where sleep scores, VO2 max and recovery rates are tracked meticulously—fitness has taken a new dimension of gamified metrics. And in Dubai’s health-minded circles, this gamified approach has created space for a new kind of status symbol: WHOOP.
Founded in 2012 in Boston by Egyptian-American entrepreneur Will Ahmed, WHOOP is a fitness-tech company whose core product is a smart wearable that tracks a user’s vitals. The company already operates in more than 56 countries across North America, Europe and Asia, but its rise in the Gulf has been particularly eye-catching.
From …
آراء حول أحدث التطورات في الأعمال والاقتصاد من محرر الشرق الأوسط
Views on the latest happenings in business and economy from our ME Editor
