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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The decision to invest Rs 300 crore in the furniture rental startup is an attempt by the mattress giant to diversify into furniture retail and acquire an online presence. Will the strategy pay off?
Last month, Sheela Foam, the manufacturer of Sleepwell mattresses and the largest mattress maker in India in terms of market share, announced two deals in one go.
1. Acquisition of a controlling stake in Kurlon Enterprise Ltd, the country’s second largest mattress player, for Rs 2,035 crore.
2. An investment of Rs 300 crore, for a ~35% stake in Furlenco, a furniture rental startup.
This is unusual. Sheela Foam chairman and managing director Rahul Gautam, however, puts it down to serendipity. Talks on both deals began last year, and it was just a question of timing that both happened simultaneously, …
The six-decade old mattress maker files its draft IPO papers just as Wakefit wins approval for a public market debut—setting up a bruising battle for the No. 2 spot.
A pioneer in the online D2C mattress market, the startup is eyeing the public markets on the strength of its expanded home and furnishings presence. Will its next decade be as good as the one behind it?
Lightbox was the face of a brave style of early-stage venture investing—fewer but bigger cheques. With funding for its fourth fund nowhere in sight, it seems the strategy has failed to deliver returns.
