Unlike coffee, tea doesn’t have a demand problem. But can tea cafe startups brew the right business model?
India in the early 2000s saw the beginnings of a proverbial gold rush in coffee. Café Coffee Day, which had launched as a single store in Bengaluru in the late 1990s, had gained steam, crossing 200 stores by the beginning of 2005. In the process, it catapulted coffee into an aspirational, yet accessible drink across urban India. “Cappuccino” and “Americano” entered the common lexicon. Many followed CCD, with Barista, Costa Coffee and Starbucks entering the Indian market.
More recently, Café Coffee Day has had a rough time, with the death (potential suicide) of its founder and an investigation uncovering the …
Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.
nikhil@mailtmc.com