Betting on a hot cuppa
Unlike coffee, tea doesn’t have a demand problem. But can tea cafe startups brew the right business model?

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
Chaayos takes slow, careful sips to profitability
The New Delhi-based tea cafe chain’s measured approach to growth is finally yielding results, with the company claiming to become profitable in the upcoming fiscal.
Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Gen Z is driving India’s consumption and spending habits
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.