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Detailed stories on technology startups, business and economic current affairs.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.

Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The food and FMCG giant is set to be put into provisional liquidation. Abu Dhabi’s IHC and Emaar founder Mohamed Alabbar are now eyeing it.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?