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All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.

This is the third part in our year-end Public Markets Special for 2024. Read about it here.
Food is synonymous with consumption, and the ubiquitous biscuit remains the bellwether of packaged food in India. In this segment, Britannia is the leading player, with a 40% share in the biscuit market. Biscuits are also the largest contributor to its top line, accounting for 70% of its sales.
However, the market has been unhappy with Britannia lately. Since reaching its all-time high of Rs 6,446 on 1 October, the stock has fallen to Rs 4,775—levels last seen in April. What’s to …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.