Britannia’s market share focus could pay off in 2025
All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Business
You may also like
RBI’s rate cuts fail to arrest India’s economic decline
Despite the go-go narrative, it is clear that the country’s economic growth is in a funk. What’s more, history shows that further interest rate cuts to fuel stalled growth will be as futile as flogging a dead horse.
Milky Mist is a rare best-of-both-worlds business
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test
Coffee startups who don’t make coffee. But then who does?
Hyderabad-based CCL Products has helped most Indian coffee startups find their feet by supplying instant coffee to them. Can it do the same for itself?
