All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.
Abir DasguptaSubscribe to read this story
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Budget 2025-26 backs off from supporting the economy when it is badly needed, choosing instead to play to the gallery. What next for consumption?
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.