A slowdown in exports and high thresholds for beneficiaries may have contributed to the initiative being a non-starter so far. Extending it to garment makers has the potential to change that.
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Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
The auto giant has only committed to manufacturing cars at its Chennai plant without any clear plans to actually sell those vehicles in the country.
Though large in terms of capacity, India’s textile sector mostly caters to the domestic market. The units that export are mostly constrained by capacity and the absence of government support.