Epigamia grabbed the creamy layer, can it hold on to it?
The yogurt brand’s survival strategy in the face of legacy dairy firms holds lessons. But it now faces its toughest test yet.
Harveen Ahluwalia
11 November 2020
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Epigamia has had a good run.

It’s been five years since the Drums Food-owned yogurt brand launched and, since then, it has added smoothies, artisanal curd, spreads and mishti doi to its portfolio. In these five years, Epigamia has proven to be a bit of an outlier. It has taken on the large, traditional dairy companies and built a business that now generates more than Rs 100 crore in annual revenue.

Of the niche food and beverage companies in India—fresh fruit juices, sauces, ready-to-cook packaged food, nutritional bars and snacks—that started out with the ambition of disrupting and challenging legacy firms, few are still around and fewer still can claim a number like that. We have written about how many of the fresh

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