Epigamia grabbed the creamy layer, can it hold on to it?

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Editor's note: Epigamia has had a good run. It’s been five years since the Drums Food-owned yogurt brand launched and, since then, it has added smoothies, artisanal curd, spreads and mishti doi to its portfolio. In these five years, Epigamia has proven to be a bit of an outlier. It has taken on the large, traditional dairy companies and built a business that now generates more than Rs 100 crore in annual revenue. Of the niche food and beverage companies in India—fresh fruit juices, sauces, ready-to-cook packaged food, nutritional bars and snacks—that started out with the ambition of disrupting and challenging legacy firms, few are still around and fewer still can claim a number like that. We have written about how many of the fresh fruit juice brands have had to shut shop or get acquired; at least two of the ready-to-cook and ready-to-eat food companies have had to pivot to a cloud kitchen business. In that context, a Rs 100 crore revenue, ignoring the losses, and with reasonably good brand recall, is certainly an impressive pitch. That is not to say …