Epigamia has had a good run.
It’s been five years since the Drums Food-owned yogurt brand launched and, since then, it has added smoothies, artisanal curd, spreads and mishti doi to its portfolio. In these five years, Epigamia has proven to be a bit of an outlier. It has taken on the large, traditional dairy companies and built a business that now generates more than Rs 100 crore in annual revenue.
Of the niche food and beverage companies in India—fresh fruit juices, sauces, ready-to-cook packaged food, nutritional bars and snacks—that started out with the ambition of disrupting and challenging legacy firms, few are still around and fewer still can claim a number like that. We have written about how many of the fresh