The Godrej Group is pinning its hopes on the new Goodknight anti-mosquito incense sticks to revitalize the biggest brand of its flagship firm. The markets are excited, but is the product worth the hype?
We rarely make our stories free to read. This one is, so make the most of it.
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
No payment details required
Limited time offer $125 $99 for 1 year
Income inequalities have put the onus of consumption growth on a small group of buyers. But this growth is tapering, leaving companies competing for pieces of a stagnating pie, with serious costs.
In the last two years, the iconic textile brand’s owner has managed to steer the company clear of a precipice. Do his growth bets now pose a threat to its dream run?
Many infections with these superbug strains were very recently treatable with mainline antibiotics. They’re now becoming fatal as antibiotics fail one by one.