The Godrej Group is pinning its hopes on the new Goodknight anti-mosquito incense sticks to revitalize the biggest brand of its flagship firm. The markets are excited, but is the product worth the hype?
On 1 February, there was an unusual rush at the counter of Godrej Consumer Products. The consumer goods major’s shares jumped over 11% to hit an all-time high. Nearly 9 million shares were traded during the day against an average of about a million or so on other days. What got the markets excited?
A day before, Godrej Consumer Products Ltd (GCPL) had announced financial results for the quarter ended 31 December 2023. Its net revenue was up 10% and net profit grew by 3%. But what stood out was the announcement of a new product. “We have entered the …
Prince leads the newsroom at The Morning Context as managing editor. A fascination with the written word has taken Prince to some of the leading newsrooms across the country, including The Economic Times, Dow Jones Newswires, Forbes India and Moneycontrol. In a career spanning 20 years, Prince has led teams, managed pages, projects and special editions, and has authored The Consolidators, published by Penguin Random House in 2017.
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