The Godrej Group is pinning its hopes on the new Goodknight anti-mosquito incense sticks to revitalize the biggest brand of its flagship firm. The markets are excited, but is the product worth the hype?
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India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
Income inequalities have put the onus of consumption growth on a small group of buyers. But this growth is tapering, leaving companies competing for pieces of a stagnating pie, with serious costs.
In the last two years, the iconic textile brand’s owner has managed to steer the company clear of a precipice. Do his growth bets now pose a threat to its dream run?