Has poor marketing let down Yes Bank’s Prashant Kumar?

The bank has come a long way financially in the last two years, yet it continues to battle an image problem.

July 12, 202213 min
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Has poor marketing let down Yes Bank’s Prashant Kumar?

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Yes Bank’s retail woes seem to have no end

The bank’s retail business continues to rack up losses. Worse, the current leadership is in a limbo and doing nothing about it.

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Prashant Kumar takes spring-cleaning route to profitability

The Yes Bank CEO ushers in a spate of changes in the retail banking business to stem its loss-making streak.

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Can Prashant Kumar steer Yes Bank through its retail hurdle?

Once considered a panacea for the bank’s troubles, the retail banking segment seems to have become a threat to the private lender’s profitability.